RACKSKY BRANDED CONTENT POLICY

This policy is effective as of 1st July 2021.

TABLE OF CONTENTS

1. 1. PROHIBITED CONTENT
2. 2. RESTRICTED CONTENT
3. 3. BUSINESS PARTNER AUTHORIZATION
4. 4. BRANDED CONTENT ADS & ADS PERFORMANCE

Branded content is the content created by a creator or publisher featuring or influenced by a business partner as a value exchange (where the creator or publisher has been paid by the business partner in cash or kind). You are obliged to comply with all applicable laws and regulations (i.e., by providing all required disclosures to the RackSky users pertaining to the commerciality of the posted content). Creators or publishers or businesses are required to tag business partners in their branded content when an exchange of value has occurred between a creator or publisher and a business partner. Goods, services or brands promotion of which is prohibited on RackSky with branded content include the following:

1. 1. PROHIBITED CONTENT

• Violating RackSky’s Community Guidelines
• Illegal products or services
• Tobacco products, vaporizers, electronic cigarettes or other smoking simulators
• Drugs and drug-related products (i.e., illegal, prescription or recreational drugs)
• Unsafe supplements
• Weapons, ammunition or explosives
• Adult products or services, except for family planning and contraception
• Payday loans, payslip advances and bail bonds
• Multi-level marketing
• Initial coin offerings, binary options or contract for difference trading
• Controversial political or social issues or
• Regional lotteries
• Negative portrayal of voting or census participation in the United States

2. 2. RESTRICTED CONTENT

• Alcohol
• Cosmetic procedures and weight loss
• Family planning and contraception

3. 3. BUSINESS PARTNER AUTHORIZATION

Business partners sponsoring the branded content are required to be authorised to promote their services:

• Dating services
• Real money gambling
• Pharmacies
• Drug and alcohol treatment centers
• Government, elections or politics

4. 4. BRANDED CONTENT ADS & ADS PERFORMANCE

RackSky creators are allowed to permit business partners to promote branded content. What this means is that when creators partner with businesses to create branded content, the creator can permit their business partner to turn their content into an advertisement. Creators are also allowed to promote their RackSky branded content posts or create a new branded content ad. Branded content ads offer various advantages such as giving creators the control over their content, organic and paid insights, and offering businesses an extended reach. Branded content ad creators will be able to see and analyze their ads’ performance. Creators and businesses will be able to assess various metrics and insights to gauge the performance of their branded content ad. Businesses will also be able to check their branded content ads’ performance on RackSky. Business will, however, not be able to view details other than ad's performance. Additional details will only be available to the ad creator. RackSky reserves the right to modify, suspend or terminate access to, or cease access of, its rack monetization features at any time.